2 Cents Inc launches Jones & Mack Bourbon to honor family legacy
Louisville spirits company 2 Cents Inc has introduced Jones & Mack Bourbon, a 100-proof release tied to the founders’ grandparents and now available for presale. The bottle goes on sale at $54.99, with a presale discount and shipments set to begin in September 2026.
Why it matters: - Jones & Mack Bourbon turns a new product launch into a family tribute, tying the brand to World War II-era service, sacrifice and heritage. - The release expands 2 Cents Inc.’s portfolio as the Louisville company pushes premium spirits built around storytelling.
What happened: - 2 Cents Inc introduced Jones & Mack Bourbon, a 100-proof Kentucky bourbon created in honor of the founders’ grandparents: Wallace and Naomi Jones, and Sylvester and Gertrude Mack. - The bourbon is now available for presale through the 2 Cents Inc website. - Bottles are scheduled to ship to customers beginning in September 2026.
The details: - Wallace Jones served in the U.S. Army during World War II. - Naomi Jones was a high school valedictorian who worked at the Indiana Army Ammunition Plant during the war. - Sylvester Mack served as a U.S. Navy cook during World War II. - Gertrude Mack worked at Naval Ordnance. - 2 Cents Inc priced the bottle at $54.99, with a $5 automatic presale discount that lowers the checkout price to $49.99. - The bourbon features notes of dark cherry, orange peel and clove, with a cinnamon spice finish. - 2 Cents Inc says Jones & Mack is designed for sipping over ice and for cocktails. - Brittany Penny, founder and CEO of 2 Cents Inc, said the goal was to create something worthy of the family names and a lasting tribute to the lives behind them. - 2 Cents Inc was founded in Louisville by Brittany and James Penny and also counts The IX Bourbon Whiskey and Audacitea in its portfolio.
Between the lines: - The launch leans on legacy branding, positioning the bourbon as a personal story first and a consumer product second. - 2 Cents Inc is using the release to reinforce its identity around premium spirits, connection and inclusive hospitality. - The family-history angle gives the brand a clearer emotional hook in a crowded bourbon market.
What's next: - Presale orders will continue ahead of the September 2026 shipping window. - 2 Cents Inc will likely use Jones & Mack to deepen its brand story across retail, digital and social channels. - The company is promoting the release across LinkedIn, Instagram and Facebook.
The bottom line: - Jones & Mack Bourbon is a tribute release with a clear sales pitch: heritage, flavor and a limited-time presale discount.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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