Saul Sam and Dina Živojinović plan Belgrade launch for Sada Creative

Saul Sam and Serbian communications professional Dina Živojinović are developing Sada Creative, a Belgrade-based marketing and production company aimed at international brands across Serbia and the Balkans. The venture projects about EUR 10 million in combined client revenue for 2027, underscoring a push to turn regional creative work into measurable business growth.

Why it matters: - Sada Creative is targeting international brand work from Belgrade, positioning Serbia and the wider Balkans as a creative base for campaigns with global reach. - The company’s plan to support clients toward about EUR 10 million in combined revenue in 2027 shows the scale of the commercial bet behind the launch. - The move adds a European expansion path to Saul Sam’s growing marketing and entrepreneurial portfolio.

What happened: - Entrepreneur, digital creator and marketing executive Saul Sam is developing Sada Creative with Serbian communications and creative professional Dina Živojinović. - The company is being built as a new Belgrade-based marketing, creative and production business with an international focus. - The project is currently in development and establishment in Serbia, with additional announcements expected on its official launch, partnerships, client work and international campaigns.

The details: - Sam’s business background spans social media, digital content, advertising, brand strategy, influencer marketing, production and consumer products. - Through Saul Sam and Associates, Sam has worked on digital campaigns, paid advertising, social media strategy, influencer partnerships and brand development. - Sam also expanded into consumer products through Sambition Beauty and has built a digital audience of more than two million followers. - Živojinović brings experience in luxury communications, media, culture and international affairs. - Živojinović previously worked with Karla Otto, the international brand-building and communications agency active across fashion, beauty, luxury, lifestyle, arts and culture. - Her background is expected to support Sada Creative’s work with fashion, beauty, hospitality, entertainment and lifestyle brands. - Živojinović is the granddaughter of Serbian and Yugoslav actor Velimir "Bata" Živojinović and has taken part in cultural initiatives tied to preserving his legacy. - Sada Creative plans to operate as a multidisciplinary company rather than a traditional social media agency. - Planned services include digital marketing, paid advertising, social media management, influencer marketing, photography, video production, branding, creative direction, public relations, tourism, hospitality, entertainment, events and cultural projects. - The company intends to use Serbia and the Balkans as a production base for campaigns that could start in Belgrade, be produced across Serbia and expand into Montenegro, Bosnia and Herzegovina, Croatia and other European markets. - Sam said the goal is to combine international experience with opportunities across Serbia and the Balkans and create campaigns that can compete globally. - Sam also said the company wants to measure success by business growth for clients, not just views or followers. - The full announcement includes more information on the company’s plans and positioning: the company's announcement

Between the lines: - Sada Creative is trying to bridge two markets at once: global brands looking for regional execution and Balkan talent looking for larger commercial opportunities. - The client revenue projection is a forward-looking estimate tied to Sada Creative-supported work, not direct revenue for Sada Creative. - Actual results will depend on client acquisition, campaign performance, contracts and market conditions. - The Miami-to-Belgrade framing suggests Sam wants the company to function as an international platform rather than a local agency.

What's next: - Sada Creative is expected to announce its official launch, partnerships, client projects and international campaigns as operations advance. - The founders aim to build an internationally recognized creative company headquartered in Belgrade. - The longer-term plan is to connect Serbian and Balkan talent more directly with global brands and audiences. - The company’s growth will be watched through both client wins and whether it can convert creative work into measurable business outcomes.

The bottom line: - Sada Creative is betting that Belgrade can become a launchpad for global-brand campaigns — and that regional creativity can be turned into revenue, not just reach.