A Stronger Paper Towel for Summer’s Toughest Messes
MILWAUKEE, June 08, 2026 (GLOBE NEWSWIRE) -- (Feature Impact) Summer entertaining often means more time in the kitchen, from meal prep to serving guests. Paper towels stay in steady rotation through it all — called on to soak up spills, wipe down countertops and handle messes of every size.
A new high-performance, eco-friendly option is now available at Target stores nationwide and on Target.com. Bravo paper towels are made from 75% curbside recycled paper and cardboard and designed to handle tough jobs without sacrificing strength or absorbency.
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The towels get their strength from a proprietary manufacturing process. They are highly absorbent and three times stronger when wet compared to the leading recycled fiber kitchen towel brands, allowing them to handle tough jobs without falling apart. Plus, they can even be rinsed and reused.
“Summer hosting can put paper towels to work, from quick countertop wipes to stuck-on foods and bigger cleanup jobs,” said chef and lifestyle expert Jamie Gwen. “Bravo has a clothlike feel that is soft on your hands, but it is still durable enough for scrubbing and strong enough to rinse and reuse.”
The half-size sheets allow consumers to use only what they need for each job, helping cut down on unnecessary use.
Bravo paper towels have a natural tan color because they’re made without added dyes, fragrances or elemental chlorines. Bravo also comes in compressed packaging, which takes up less storage space at home.
Bravo is made in the United States by Sellars, a Milwaukee-based manufacturer with over 40 years of experience manufacturing towels and wipers from recycled and reclaimed materials. After an initial 300-store test at Target, Bravo is now available nationally in more than 1,700 Target locations in a six-pack equivalent to 18 standard rolls.
For more information or to find a retailer, visit bravotowel.com.
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